What Does Brad Do?


Imagine sitting behind a grand piano on a stage with 10,000 people in the audience. You are about to perform a piece you wrote and have been practicing for months. The moment your fingers grace the keys, you instantly recognize some are flat, others are sharp. How did this happen?

Uncertainty creeps in, and you reach out for support. A technician runs to the piano as the curtains close, and he begins tightening and loosening tension in the strings. Integrity. The piano is now back in tune. With reliable structures present, familiar sounds fill the room, the curtains open, and the crowd begins to applaud.

Brad is similar to the technician tuning the piano, but instead of using laws of physics, he believes there are natural laws of the universe which impact the human dimension. These ‘laws’, or undeniable truths, have been embedded in the evolutionary development of our brains. We feel physical pain with social rejection, and on the flip, we feel warm and cozy when we embrace another human, as oxytocin is released in our brains. Empathy is a key ingredient to facilitating personal transformation, restoring integrity, like the tension of the strings on the piano.

As much as their is a science to our performance, there is also a magic to it all, and art - the ability to create.

“All things are created twice; first mentally; then physically. The key to creativity is to begin with the end in mind, with a vision and a blueprint of the desired result”
– Stephen Covey, 1989

“You become what you think about”
- The Strangest Secret, Earl Nightingale, 1976

“Whatever the mind can conceive and believe, it can achieve”
- Napoleon Hill,

“As a man thinketh, so is he”
- James Allen, 1904

So, What Do I Do?

ICF defines professional coaching as,

“partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”

The Gist: I hold impactful decision-makers accountable to their authentic selves. We co-create strategies to generate consistent results in their personal and professional lives. This may be discovering a new career path, exiting one, or increasing performance in their existing profession.

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I serve people who have either been in the workforce for a few years, and are not satisfied with their current position, seeking a shift, or are change-makers who have an innovative idea and need support. This is also why I enjoy working with student leaders, they have the passion and all the time to fail forward.

I thrive to work with people who take action from a world-context. They believe in doing what is best for the people, the land, and limiting production/sharing the excess. My vision is to live in a world where everyone’s basic needs are met. To do so we either make the current systems more efficient, or we develop complete new systems to disrupt the old. I believe the two are not mutually exclusive, and strive to work with innovators and influential people who agree.

What does this all look like? I’ll work with a client for a minimum of 3 months, 60min/week on a recorded call, and my rates are comparable to most coaches in Vancouver. On average, Executive Coaching is $500/hour in the corporate world. My rates are a lot more affordable.

Through the three conversations below, clients are able to set intentions for how they would like to show up authentically, and be in the now, in what is possible versus living into some default future.

1. Purpose, Mission, Vision
2.  The Birkman Method®
3. Nonviolent Communication (NVC)

So, Where Do you Perform?

What instantly comes to mind when you think of performance?

I gain valuable insights into a person when they freely associate with the word performance.

Personally, when I think of performance, I reflect on my life and instantly think of racing motocross when I was 15, or at around the same time, playing senior volleyball competitively. The times when I have performed solely for the purpose of achieving a result, my private performance fell behind, and I was no longer able to continue performing.

For years, I have focused on mastering my public performance, managing the perceptions of others by dressing a certain way to sell a product, obtaining a commerce degree from a top business school in Canada, etc. Time and time again, what matters most is my private performance; who I am when no one is looking. My underlying character was always more important than the technique I was using.

Shaping our performance is our language. Abracadabra, or “I create as I speak”. I believe every thought is vibrating at a frequency, and our results are a reflection of the frequency we are vibrating at. Typically we are unaware of this ability to create, and fall back into autopilot.

This is where we start with coaching, seeking out blind spots through experiential learning. What habits are holding you back from progressively realizing your worthy ideal? What habits would add ease and flow towards your vision? 

Did you know approximately 45% of our daily lives is habitual?

What habits give you the strength to perform, consistently?

In summary, I see performance as the ability to authentically express oneself while achieving highly acclaimed results in an industry where they could potentially be the best in the world at.

A performer takes action, but also gets results.

This led me to position myself in the professional coaching world as a performance coach. I believe both the means, and the end, are equally important.

In 2018, there was a shift towards resonance, the ‘just right’ balance of warmth and precision, and the result is a new title: Prosocial Coach. I realized I don’t want to only help people perform, but to do so in a way which considers the 7.6 Billion people, raising the overall level of consciousness of humanity.

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